McAlister likened the sponsorship of Greubel to what the company does: finding people with an invention or an idea and helping them sell it.
#“What makes America great is invention and the spirit of adventure,” added Steve Silbiger, chief marketing officer of the company. “That’s what she does. She had a dream to be a competitive and we got to support that.”
#For athletes like Greubel, a sticker on a helmet can be the difference between the next 2018 Winter Olympics in Pyeongchang, South Korea, and leaving bobsledding behind. But in the end, it’s the sport that matters most.