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TOP DOG DIRECT TAKES #1 SPOT FROM SNUGGIE - 03 / 5 / 15

BeActive Brace RECOGNIZED AS MOST SUCCESSFUL “AS SEEN ON TV” PRODUCT IN NATION

TREVOSE, PA –Top Dog Direct, the state’s leading manufacturer and marketer of “As Seen on TV” products, has been recognized for its BeActive Brace with the DirayTV #1 Award for the #1 media roll-out for short-form (2-minute) infomercial in 2014, according to DirayTV, the largest media buying agency in the direct response television (DRTV) industry.  BeActive Brace hit store shelves in late Fall 2014, and has been consistently the top selling direct response television (DRTV) item.  This acknowledgement puts BeActive Brace ahead in cumulative ad spending of some of DRTV’s all-time mega hits such as Snuggie and Flex Seal.

“We’re proud that DirayTV and the public have welcomed BeActive Brace into the marketplace,” said Top Dog Direct President Bill McAlister.  “This recognition shows that BeActive has taken over a spot formerly held by products such as Flex Seal and Snuggie.  BeActive Brace continues to grow and television airings are a testament to its success.”

BeActive Brace is an adjustable sleeve that naturally alleviates lower-back pain. More than 30-million Americans experience lower-back pain and spend on average $50 billion a year to reduce discomfort. BeActive Brace is an affordable working alternative.

The product was invented by Akiva Shmidman of Baltimore, MD, who traveled to an inventor’s speed pitch at the Liberty Bell in Philadelphia, where a panel of judges selected the product for a test. After initial success, the product was rolled out nationally and has become a blockbuster success by industry standards.

Top Dog Direct headquartered in Trevose, PA, is credited with the successful development and innovative TV marketing formats for many of today’s hottest “As Seen on TV” products including BeActive Brace, Sobokawa Pillow, Urine Gone, Stream Clean, and Tag Away and NightView Glasses. Top Dog Direct products are sold through major retail chains nationwide.  For more information, visit www.TopDogDirect.com and www.BeActiveBrace.com.

For over 25 years, DirayTV has been a top media buying agency in the direct response television (DRTV) industry.  Based in Wilton, Connecticut, DirayTV is one of America’s most successful media buying and campaign management companies, known for media clout, maximum buying power and exception deals for clients.  Visit www.DirayTV.com.

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