August 25, 2014: Steve Silbiger, CMO of Top Dog Direct, informally met with inventors and then spoke to a group of about 20 inventors of The Inventors Network of the Capital Area (INCA). It meets monthly outside Washington DC at Falls Church, MD at the Tysons-Pimmit Regional Library. Glen Kotapish, President of the group and of iPatent invited Steve to speak to the group about ways to get to market through the TV channel of distribution without the need for a heavy investment of capital. Steve went through the criteria for products that are TV friendly, as well as the benefits and pitfalls of the TV marketing business for marketers such as Top Dog Direct as well as inventors. He told a notable story of their latest item, the BeActive brace coming from a local Maryland inventor that Top Dog Direct found at a recent inventors’ “speed pitch” event in Philadelphia. It went to a full TV rollout in just a few months to become a noted “as seen on tv” hit item because it met the right criteria for success as outlined.
The Inventors Network of the Capital Area™ was founded over a decade ago by a small band of dedicated inventors. INCA’s mission is to help new and veteran inventors network and share information in all aspects of inventing – the creative process, prototyping, patenting, and marketing. Since its founding, INCA has made great strides and currently hosts twelve meetings a year. These meetings cover a range of topics and speakers are invited from a variety of backgrounds to share their insights in the various aspects of inventing.