Instead of large bureaucracy Top Dog Direct is a team of champions designed to execute all of the functions required to quickly bring products to market. In addition, by being very selective with our efforts, no product is lost in the shuffle. Top Dog Direct is run by Bill McAlister who finds new products and takes TV successes to retail, with over a billion in retail sales. "As Seen on TV" products are his specialty. If the product is meant to sell on TV, they will get it done, giving our projects the highest probability of a success. It takes a team to win in this business.
Our first success was Tan Perfect in 1998, followed by Urine Gone, Mighty Putty, Mighty Mendit, Smart Mop, Strap Perfect, Mighty Fixit, Hot Booties, Fast Brite, Stream Clean, Tag Away, Night View NV, BeActive Brace, Nerve Pain Away, Ideal Conceal, Campbell Posture Cane and Nuzzle Pillow.
Bill McAlister serves as president of Top Dog Direct.
Known for his innovative style and strategic acumen, Bill is a 30-year veteran of the manufacturing and wholesale distribution of consumer products.
McAlister began his career at QVC where he was the exclusive importer of all non-clothing and non-jewelry items for the first five years of the station's roll-out. He then founded Media Enterprises and became a vendor at Home Shopping Network (HSN) and has been for the past 19 years. During this time, he brought HSN some of the most successful products in its history. Taplight sold more than 2 million units and the Sobakawa pillow is the number one selling pillow on HSN having sold more than 1.3 million units since its introduction six years ago.
In 2002, Bill introduced the Toni Brattin line with Plymouth Direct to HSN. More than 3 million hair pieces have been sold along with beauty items such as Lip Secret & Tan Secret. In 2006, Bill was involved with the Jessica Simpson/Ken Paves Hairdo line. In January 2011, he debuted the Dancing with the Stars Hair Collection.
Throughout his career, Bill has sold more than $1 billion worth of "As Seen on TV" products.
As a co-founder of Top Dog Direct and NPI, Bill has directed his energies exclusively towards the Direct Response TV arena. This singular focus has resulted in the successful development of innovative TV marketing formats for a host of popular new products with Plymouth Direct, such as Urine Gone, Mighty Putty, Mighty Mend-it and Mighty Fixit, Stream Clean, Tag Away, Night View NV, the BeActive Brace, Nerve Pain Away, Ideal Conceal, and the Campbell Posture Cane.
Aggressive and resourceful, Bill specializes in finding products, developing marketing strategies, and implementing the plans. His success stories include dramatic wins in both short- and long-form TV advertising and home shopping sales.
Bill earned an undergraduate degree from Massachusetts College of Liberal Arts (formerly Adams State). He and his family reside in Newtown, PA and Sea Isle City, NJ during the summer.
Bill played minor league baseball for the Cincinnati Reds.